Best Youtube Remix of All Time

First This:



Then This:

New Video from G to the orge

Here are a few clips of George Heatherington explaining why he is part of the Essentials Fam. Keep killing it George!

Made in the USA.

Yes! Finally one of the big boys in board riding clothing is bringing it back home. Check out this well made video by Matix (buy American) and remember while watching that all of Essentials Clothing is made right here in the USA.

Anti Design Festival

Here is an interesting event. The Anti Design Festival. I can't explain it better than the manifesto, so here it is:

We are living in an age where millions of colours became 256. Difference is the enemy. Generic culture hypnotises us all into generic patterns, where control is visibly invisible. Danger is replaced by fear. New means upgrade. Risk is obsolete. Art made money stupid, and money made us fools. We welcome no_use, no_function and no_fear. Anarchy, crash and burn, the new awaits.

From Learning to Earning, and now to Yearning, we have forgotten why we are here. We have lost touch with what made us tick, the fire of creative possibility that once consumed us from within.

Revolutionary thought is but a distant memory. I grew up as part of a generation that thought it could help improve society; that our sole function was to be conscious and to spread that consciousness through creative awareness, exploration, observation and questioning.

This generation was replaced by the Thatcher/Reagan paradigm of Culture=Money. Thinkers became earners, Creatives became entertainers, and a whole dumbed-down generation now feels entitled to success and profit without having to work or think too much.

We are now left with a spiritual hollowness. The belief systems of consumption and commodity have been exposed as empty. Revolution is a distant echo lost in the white noise, and religion has been largely subsumed by globalisation. Virtual experiences have replaced human touch. Analogue culture is now the exotic.

We have managed to create for our children, perhaps for the first time in history, a future which is less hopeful than the one we live in today.

Deep Freeze

The house of credit cards has now collapsed. For 25 years we have been in a state of Deep Freeze. We have somehow denied ourselves permission to remember what it was like before the Big Bang of banking deregulation. Schools became businesses and hospitals became profit centres. Art for art’s sake was sacrificed for entertainment and bums on seats. Ideas became clichŽs and anything different was viewed with suspicion and disdain. We have traded Freedom for Peace. What we need is Liberation.

London: September: 2010
Link here for more...

Try some Essentials Clothing on.

Whats up ya'll. I just wanted to update you with the shops that are carrying Essentials Brand Clothing in the Southern California Area.

Feel It: Downtown SD - http://feelitsandiego.com/

The Crack Gallery: Downtown LA - http://www.crackgallery.com/

Industry Showroom: Downtown SD - http://www.industryshowroom.com/

Mitch's Surf Shop: La Jolla - http://www.mitchssurfshop.com/

Oh yeah, and we have a shop in Denmark in case you are floating around that area!

Bums Kunst & Kluns - http://www.bumsbutik.dk/kunst/

New music for the week.

The birdman of Lisbon. If only todays musicians had one feather of the talent this guy has. Enjoy this one, and try not to tap your foot along with him.

Skate and Create

Matt Irving directed the above video for Transworld's Skate and Create contest with camera from another Fecal Face Pal and DLX filmer Dan Wolfe. It's a great project where invited companies use existing materials to create short skate videos and compete for best and most creative finished short. Be sure to check Transworld as the other videos are unleashed in the coming weeks...

King Lines Trailer

I know we don't really focus on climbing here at Essentials, but as a former climber, I have to put this up. These guys take it to the limit. With my little knowledge of the current world of climbing, I still know Chris Sharma is sick.

I dare your hands not to sweat while watching this one.

That is one nice looking fish.

I am sure a few of you have seen this before (considering it has been viewed 1.4 million times) but for the folks that haven't seen this, check it out. Starts off a little slow, then gets the heart pumping pretty quickly. Thanks Deuel for the link!

Jet Blue Employee Uses the Essentials

So, by now you've probably heard the story of Steven Slater. He's the (former) flight attendant for Jet Blue who after being berated by a customer while stuck on the tarmac at JFK, decided to give everyone a giant, "take this job and shove it," message by sharing some choice words over the PA, grabbing two beers, employing an emergency chute and sliding to the ground where he sauntered off and away. Here is a reenactment of what happened.

Amazing night for a ride.

Beautiful Night for a ride. Yasser Dahab took this photo last night in Denver while we were riding around. Unreal. Double Sunset. What does it mean?

Sponsored Ball Player

We just got our first Pro Baseball Sponsor. Here is his new baseball card. Enjoy!

River Surfing In Wyoming

Land locked surfers representing in Wyoming. Considering how awesome the Tetons are in the Winter, this doesn't seem like too bad of an idea if you have to get in some surfing.

Oh Damn, Those look GOOD!

Well, it was about time to freshen up the model photos on our website. Let me tell you they look freaking awesome. If these shots don't make you want to pick up our shirts or hats, nothing will.

Burn.

Nice! Check this Steve Berra Film out!

Elevation Party

Screen shots from Risk / Reward

Been working on our snow video for this year, and thought it might be fun to capture some frames from the intro for your enjoyment!

Dam Funk Free Mixtape

Thank you Tyler Wagner. Your "heads up" on this link made my weekend. And my Monday. And probably the next couple of weeks.

Just so you all know what I am talking about, go to THIS LINK and download the mix tape. My personal favorite transition happens at 14:30. It just makes you bob your head uncontrollably. Oh, and play it loud.