Business As Usual

We just got done putting the finishing touches on everything for the fall line, and just a warning, prepare to shit your pants. That is what Clark Kent is doing in this picture.

Action Sports Retail!

Its official! Essentials has a booth at ASR, the worlds leading action sports retailers trade show, on September 4, 5, and 6 in San Diego. Get down there and represent!

In the back country

Essentials spotting in the high Sierra Nevada's.
This shot was taken 2 day's from any sort of human contact. Crazy Backpacking trip. Lost my mind. Im Feeling Recharged after this 32 mile loop over Franklin Pass and Sawtooth pass.

U.S.A!

Fuck the French. We wouldn't sponsor them if they begged us. As for Phelps, he has a $1,000,000 bonus coming from his sponsor if he wins 8 gold medals. Who is his sponsor again? Lets look closer...

Boutique Lofts Wall Ride!

Andy (Disel) gets horizontal before moving back to the right coast...

Chile, Here we come.

This is an official invite to all you globe trotting rippers. On August 25th, a group of us are heading to the southern hemisphere to shred pow, and surf waves (if we have the energy after shredding!) It cheap when you sleep in your rental car! We are landing in Santiago and going from there, so sell your couch, and your neighbors landscaping, and get a ticket!

Legendary.

I know you were all probably sitting around all weekend watching the X-games instead of actually participating in a little sideways riding, but just in case you were up getting a beer the 800 times they showed this, here it is again. Danny Way is gnar.