Essentials selling at the Crack Gallery

We are stoked to be selling our clothing in one of Los Angeles's most unique and cutting edge clothing stores. If you find yourself downtown LA, head down to 204 West 6th Street and ask to see the new styles by Essentials!

June 1st: Shirt Teaser 2

I love negative space. I think you will as well when you see this shirt! Get Ready!

June 1st: Shirt Teaser 1

Here is your shirt teaser for the month of June! These are punk as f*ck. So pumped about these.

Macho Tail Drop: The Movie

Take the 1971 Willie Wonka and the Chocolate Factory, set it at the enigmatic headquarters of the world's most famous skateboard conglomerate, imbue it with the off-kilter humour of Wes Anderson and the fantastical surrealism of Terry Gilliam and Michel Gondry, and you have Machotaildrop.

I personally cannot wait to see this film. Holy crap it looks classic for a man of my history, and the history of many of you readers. Get ready!

120,000-foot supersonic free fall

An Austrian daredevil is planning to become the first person to break the sound barrier in a free fall, without riding in a vehicle. His attempt will take him to an altitude where the atmosphere ends and space begins -- where blood boils at body temperature, and the air temperature could be as low as minus 70 degrees Fahrenheit.

This dude is Squirrel Bait.

Check the whole story here.

Johnny Cash Communal Project

You have to click the link below. They take a beautiful Johnny Cash song and shoot a video for it. Then each frame of the video is sent to people who want to participate to be redrawn however they want. Then they put the frames back together and this is the final video:

http://www.thejohnnycashproject.com/

Epic.

Modern Wednesday

Essentials May 1983 Commercial

We went into the old Essentials television commercial archives for this post. All the way back to 1983. Apparently back then we had the same shirt designs, if that tells you how far ahead of our time we are. Enjoy this then head over to the shop to fill your closet up!

Over the top Kobe fan.

Alright, I am only putting this up here because our new shirt Color Blind 2 is the Lakers' colors. Oh, and it is one of the strangest sports casts I have ever seen. Oh, and I wish this guy would follow Kobe around and make that awful face that Kobe makes when he misses a shot and the refs don't call foul.

Broken Social Scene: Forgiveness Rock Record

I am a big fan of this group. They have influenced our mood for years, in fact, we used one of their songs to edit a Costa Rican surfing video a while ago (shhh). Anyway, wanted to give props to this newest album by Broken Social Scene. Get over to your favorite MP3 dealer and fill your music player with this album.

His mom has a tattoo that says "Son"

Police often question him, just because they find him interesting.

His beard alone has experienced more than a lesser mans body.

His blood smells like cologne.

If he were to mail a letter without postage, it would still get there.

He once punched a magician. That’s right, you heard me.

Happy Cinco De Mayo

Its 2:15 am and you missed the 2 am Artshow

Just in case you missed the 2 am artshow out in LA last week, then here are a couple of photos to show you what you missed. Next time you here about Eric Deuel showing his art, you better not miss it. His stuff is dope! I am going to beg him for some high quality images of his work to put up here. In the mean time, go eat some chicken with goats!

Love birds on a hike.

I will tell ya what. I think our shirts are built to be worn in a natural setting. Whether it is near the ocean, in the ocean, in the mountains or on the prairie these shirts really shine. These photos were sent in by FAM member Darin Baack and his friend in love Faith. I don't think our clothes ever looked better then on these two birds. So, if any of you FAM members out there have pics of you wearing Essentials in their appropriate setting send them to fam@essentialsgear.com!

The Cynics Sculpture Garden

Even if you’re the type of individual to deny most slightly cynical (or perhaps they’re just simply honest) thoughts, you’ll too appreciate Joseph Barbaccia’s tangible commentary. In his Integration Series Joseph presents integrated objects, each representing one single, yet highly loaded idea: Obesity, Marriage, Blame…

Essentials FAM! Don't wait, JOIN NOW!

Haven't you ever wanted to be part of something big? I mean really big? Well this is our version of BIG. Get over to our FAM page and sign up for the Essentials FAM subscription service. You will get 6 shirts for the price of 5 and get immediate access to new AMAZING designs on the first of every month. Check it out and be part of something big. We want to love you loyal supporters, but we need you to join or FAM first!

May 1st Shirt Release!

Ohhh Boyy! We have new shirts that will knock your socks off! Sorry for the lack of teasers this last month, but we had a ROUGH MONTH. Pat got his face punched in and we came up with a shirt to re-live that moment for ever by creating the shirt "Anonymous Boxer". It was so much fun for him (not).

Also, we wanted to re-live Mike's "skateboard to the head moment" by constantly testing our vision with the shirts "Color Blind 1" and "Color Blind 2". Get over to the site, fill your shopping cart and support our medical bills! Ha! Oh and here are a couple of pictures of our experiences to hold you over.