Best Youtube Remix of All Time

First This:



Then This:

New Video from G to the orge

Here are a few clips of George Heatherington explaining why he is part of the Essentials Fam. Keep killing it George!

Made in the USA.

Yes! Finally one of the big boys in board riding clothing is bringing it back home. Check out this well made video by Matix (buy American) and remember while watching that all of Essentials Clothing is made right here in the USA.

Anti Design Festival

Here is an interesting event. The Anti Design Festival. I can't explain it better than the manifesto, so here it is:

We are living in an age where millions of colours became 256. Difference is the enemy. Generic culture hypnotises us all into generic patterns, where control is visibly invisible. Danger is replaced by fear. New means upgrade. Risk is obsolete. Art made money stupid, and money made us fools. We welcome no_use, no_function and no_fear. Anarchy, crash and burn, the new awaits.

From Learning to Earning, and now to Yearning, we have forgotten why we are here. We have lost touch with what made us tick, the fire of creative possibility that once consumed us from within.

Revolutionary thought is but a distant memory. I grew up as part of a generation that thought it could help improve society; that our sole function was to be conscious and to spread that consciousness through creative awareness, exploration, observation and questioning.

This generation was replaced by the Thatcher/Reagan paradigm of Culture=Money. Thinkers became earners, Creatives became entertainers, and a whole dumbed-down generation now feels entitled to success and profit without having to work or think too much.

We are now left with a spiritual hollowness. The belief systems of consumption and commodity have been exposed as empty. Revolution is a distant echo lost in the white noise, and religion has been largely subsumed by globalisation. Virtual experiences have replaced human touch. Analogue culture is now the exotic.

We have managed to create for our children, perhaps for the first time in history, a future which is less hopeful than the one we live in today.

Deep Freeze

The house of credit cards has now collapsed. For 25 years we have been in a state of Deep Freeze. We have somehow denied ourselves permission to remember what it was like before the Big Bang of banking deregulation. Schools became businesses and hospitals became profit centres. Art for art’s sake was sacrificed for entertainment and bums on seats. Ideas became clichŽs and anything different was viewed with suspicion and disdain. We have traded Freedom for Peace. What we need is Liberation.

London: September: 2010
Link here for more...

Try some Essentials Clothing on.

Whats up ya'll. I just wanted to update you with the shops that are carrying Essentials Brand Clothing in the Southern California Area.

Feel It: Downtown SD - http://feelitsandiego.com/

The Crack Gallery: Downtown LA - http://www.crackgallery.com/

Industry Showroom: Downtown SD - http://www.industryshowroom.com/

Mitch's Surf Shop: La Jolla - http://www.mitchssurfshop.com/

Oh yeah, and we have a shop in Denmark in case you are floating around that area!

Bums Kunst & Kluns - http://www.bumsbutik.dk/kunst/

New music for the week.

The birdman of Lisbon. If only todays musicians had one feather of the talent this guy has. Enjoy this one, and try not to tap your foot along with him.

Skate and Create

Matt Irving directed the above video for Transworld's Skate and Create contest with camera from another Fecal Face Pal and DLX filmer Dan Wolfe. It's a great project where invited companies use existing materials to create short skate videos and compete for best and most creative finished short. Be sure to check Transworld as the other videos are unleashed in the coming weeks...

King Lines Trailer

I know we don't really focus on climbing here at Essentials, but as a former climber, I have to put this up. These guys take it to the limit. With my little knowledge of the current world of climbing, I still know Chris Sharma is sick.

I dare your hands not to sweat while watching this one.

That is one nice looking fish.

I am sure a few of you have seen this before (considering it has been viewed 1.4 million times) but for the folks that haven't seen this, check it out. Starts off a little slow, then gets the heart pumping pretty quickly. Thanks Deuel for the link!

Jet Blue Employee Uses the Essentials

So, by now you've probably heard the story of Steven Slater. He's the (former) flight attendant for Jet Blue who after being berated by a customer while stuck on the tarmac at JFK, decided to give everyone a giant, "take this job and shove it," message by sharing some choice words over the PA, grabbing two beers, employing an emergency chute and sliding to the ground where he sauntered off and away. Here is a reenactment of what happened.

Amazing night for a ride.

Beautiful Night for a ride. Yasser Dahab took this photo last night in Denver while we were riding around. Unreal. Double Sunset. What does it mean?

Sponsored Ball Player

We just got our first Pro Baseball Sponsor. Here is his new baseball card. Enjoy!

River Surfing In Wyoming

Land locked surfers representing in Wyoming. Considering how awesome the Tetons are in the Winter, this doesn't seem like too bad of an idea if you have to get in some surfing.

Oh Damn, Those look GOOD!

Well, it was about time to freshen up the model photos on our website. Let me tell you they look freaking awesome. If these shots don't make you want to pick up our shirts or hats, nothing will.

Burn.

Nice! Check this Steve Berra Film out!

Elevation Party

Screen shots from Risk / Reward

Been working on our snow video for this year, and thought it might be fun to capture some frames from the intro for your enjoyment!

Dam Funk Free Mixtape

Thank you Tyler Wagner. Your "heads up" on this link made my weekend. And my Monday. And probably the next couple of weeks.

Just so you all know what I am talking about, go to THIS LINK and download the mix tape. My personal favorite transition happens at 14:30. It just makes you bob your head uncontrollably. Oh, and play it loud.

Domino's Pizza Photo Contest

So this past weekend we shot our new catalog that will be coming out very soon. It just so happened that we ordered a Domino's pizza and one of the models told me about their photo contest. With everything already set up, we took a few shots of our pizza. Here is how it turned out.

Struttin' that ass.

Just cuz you be ownin' a mur say dee Benz, don't mean you got's ta strut dat ass.

Teenage Mutant Ninja Hardcore

Oh God Yes. I knew these freakish little mutants were badass, but I didn't know they were THIS badass.

Fever Sleeves

New Music! Check out this album from the Fever Sleeves, a local San Diego Band that is on the rise. You can click on the link below and download there album Soft Pipes Play On for free! Listen and enjoy!

Major Lazer: Hold the Line

Fun video. Been loving these guys recently. Buy the Album "Guns don't kill people...Lasers do" and have a summer full of awesomeness.

Collection of Urban Art in San Deigo

An art show is going on throughout the city of San Deigo during Comic Con. If you are in the area, go check it out!

It is called: Viva La Revolucion!
At MCASD Downtown


Check out the art throughout the city:

Barry McGee - 4th and C St.

Calma - 16th Ave. and J St.

Dr. Lakra - 11th Ave and Broadway

Invader - Park Blvd. and G St.

JR - 5th Ave. and C St.

OS Gemeos - G St. and 2nd Ave.

Shepard Fairey - 3946 5th Ave. & 30th Ave. and Ivy St.

Swoon - E St. between 13th and 14th Ave.

VHILS - 1202 Kettner Blvd.

Easy Bro!

Maya Hayuk Murals

Check out a few recent murals from NYC based Maya Hayuk. So really awesome stuff...

Free Summertime Mixtape

I could be wrong, but it is all about living in the now. So if your now, happens to be summer, you should scoot over to this link: http://www.undrcrwn.com/summertime/ and download this FREE summertime mix tapes. So many classics on this one.

Fang Island.

I know this group has been around for a while now, but I am really into this album and I had to share it with you all. It's called Fang Island, by Fang Island. No reason for me to write something clever about this one, the band already did that for me:

The band got its name from an article in The Onion. Guitarist Jason Bartell recalled, "I think it was just a funny blip about Donald Rumsfeld having a secret hideaway, and it was on Fang Island. We like how it was sort of this, like, fictional space that we imagined our music was played on". The band describes their sound as "everyone high-fiving everyone" and their goal, according to Bartell, is to "make music for people who like music".

Look them up, buy the album and enjoy it.

Awesome Animation Video

Not sure if anyone out there likes Star Wars, but I know I like AT-AT fourlegged Walkers. Enjoy this one, short but sweet.

New Black Mountain Music Video

I have been digging on this group "Black Mountain" for quite a few years now, but never had the good fortune to run into one of their music videos. Now that I have, it feels like I have to share it with every badass on Earth... and what better place to do that, then right here on the Essentials Fam blog. Enjoy badasses.

July 1st: Teaser #3

Teaser #3 is a snippet of a shirt that is sure to make you laugh, at least a little bit. You thought the hamburgler was dopey...

July 1st: Teaser #2

We all have to represent something. So find what you want and represent it hard core style, all while wearing this future Essentials Shirt.

Been there, done that.

The cops came and ruined my session. Got some good photos out of it, though.
Photo: James Alby (Vancouver, WA) Thanks to Fecal Face for the link.

July 1st: Teaser #1

This shirt is about to light your fire. Actually, you already have it in you, you just might not know it!

USA Soccer

Landon Donovan's goal in the 91st minute of U.S. game against Algeria qualified the team for the knockout round and gave them the win in Group C of the World Cup. We were so stoked that when Landon took off his jersey after scoring that goal and his under shirt just so happened to be essentials. A true American that buys american made, sweatshop free clothing! USA!

Ninja Shirt for next month?

I was think about doing a Ninja shirt this coming month, but then I saw this picture and realized Ninjas don't need shirts.

Behind the scenes

Here are a few behind the scenes photos from our "May 1983 Commercial"
If you would like to see more, check them out on our essentials facebook.
or you can watch the video at http://www.youtube.com/user/EssentialsFam

Sick Sean Malto Video

Give it a second...when this one warms up, it really warms up.

Essentials Fashion Show at the Ruby Room

Photo of the day.

This photo is to commemorate the sales of the last few "Spaceman" shirts. As you probably know, all of our old shirs are on sale, and will be selling out very soon. I think that everytime we sell out of a shirt, I will post a memorial of that shirt! Or maybe this is the only one!

The name of this photos is "Space Docking".

Since 80's fashion is back...

I think that Carl Lewis' 80's version of the national anthem should come back. Carl Lewis can longjump 29 ft 2¾ in, but he can't sing worth a sh*t.

Super beautiful surf shots.

This little video was sent to us by Yasser Dahab out in Bodymore Murderland. It is called "Making Waves: The 14 Days of Vincent Laforet" and it documents one of the world's top surfers, Jamie O'Brien. Stunning use of visuals and sound if you ask me.

Check it out here.

I guess it was right on time.

Man, I am happy that you all are digging on the "Death of Industry" Shirt. Guys and ladies both are picking this one up, and for good reason. It's time that we should be riding our bikes to work and to the beach. It's time that we use a lot less electricity that is made by pumping coal soot into our skies. It's past the time...

Last night an Exel sub station of our power company exploded and the power went out. We went outside to go for a bike ride, and the neighborhood looked like I imagined it did in the 1920's, before TV, before the internet. People were talking. People were walking. PEOPLE WERE SMILING. I kinda wish the power would go out more often!

Anyway, send a message by picking up "Death of Industry" and let people know that you want to free our world from the constraints of Industry!

That is my rant for the month, I promise!

Essentials selling at the Crack Gallery

We are stoked to be selling our clothing in one of Los Angeles's most unique and cutting edge clothing stores. If you find yourself downtown LA, head down to 204 West 6th Street and ask to see the new styles by Essentials!

June 1st: Shirt Teaser 2

I love negative space. I think you will as well when you see this shirt! Get Ready!

June 1st: Shirt Teaser 1

Here is your shirt teaser for the month of June! These are punk as f*ck. So pumped about these.

Macho Tail Drop: The Movie

Take the 1971 Willie Wonka and the Chocolate Factory, set it at the enigmatic headquarters of the world's most famous skateboard conglomerate, imbue it with the off-kilter humour of Wes Anderson and the fantastical surrealism of Terry Gilliam and Michel Gondry, and you have Machotaildrop.

I personally cannot wait to see this film. Holy crap it looks classic for a man of my history, and the history of many of you readers. Get ready!

120,000-foot supersonic free fall

An Austrian daredevil is planning to become the first person to break the sound barrier in a free fall, without riding in a vehicle. His attempt will take him to an altitude where the atmosphere ends and space begins -- where blood boils at body temperature, and the air temperature could be as low as minus 70 degrees Fahrenheit.

This dude is Squirrel Bait.

Check the whole story here.

Johnny Cash Communal Project

You have to click the link below. They take a beautiful Johnny Cash song and shoot a video for it. Then each frame of the video is sent to people who want to participate to be redrawn however they want. Then they put the frames back together and this is the final video:

http://www.thejohnnycashproject.com/

Epic.

Modern Wednesday

Essentials May 1983 Commercial

We went into the old Essentials television commercial archives for this post. All the way back to 1983. Apparently back then we had the same shirt designs, if that tells you how far ahead of our time we are. Enjoy this then head over to the shop to fill your closet up!

Over the top Kobe fan.

Alright, I am only putting this up here because our new shirt Color Blind 2 is the Lakers' colors. Oh, and it is one of the strangest sports casts I have ever seen. Oh, and I wish this guy would follow Kobe around and make that awful face that Kobe makes when he misses a shot and the refs don't call foul.

Broken Social Scene: Forgiveness Rock Record

I am a big fan of this group. They have influenced our mood for years, in fact, we used one of their songs to edit a Costa Rican surfing video a while ago (shhh). Anyway, wanted to give props to this newest album by Broken Social Scene. Get over to your favorite MP3 dealer and fill your music player with this album.

His mom has a tattoo that says "Son"

Police often question him, just because they find him interesting.

His beard alone has experienced more than a lesser mans body.

His blood smells like cologne.

If he were to mail a letter without postage, it would still get there.

He once punched a magician. That’s right, you heard me.

Happy Cinco De Mayo

Its 2:15 am and you missed the 2 am Artshow

Just in case you missed the 2 am artshow out in LA last week, then here are a couple of photos to show you what you missed. Next time you here about Eric Deuel showing his art, you better not miss it. His stuff is dope! I am going to beg him for some high quality images of his work to put up here. In the mean time, go eat some chicken with goats!